Brand & Campaign Design

MOCBoxing needed a flexible visual system that could support product launches, seasonal offers, designer promotions, community growth and social media content across multiple channels.

Project Overview

Campaign Design

MOCBoxing needed a flexible visual system that could support product launches, seasonal offers, designer promotions, community growth and social media content across multiple channels.

I created a range of promotional assets for campaigns such as Black Friday, Christmas offers, free gift promotions, designer spotlights, product highlights, and community announcements. Each campaign had to balance strong offer messaging with clear product presentation, while keeping the MOCBoxing brand recognisable across different formats.

The aim was to create visuals that were not only eye-catching, but practical: easy to adapt, quick to reuse, and clear enough to work across multiple marketing channels.

Promotional visuals for seasonal offers, product launches, and community-led marketing.

Social Content System

MOCBoxing needed regular social content that could promote products, showcase designers, share LEGO-related facts, and keep the brand active across Instagram and Facebook.

I developed a set of repeatable post formats that could be reused for weekly content, product highlights, designer features, community updates, and engagement-led posts. Instead of designing every post from scratch, the aim was to create recognisable templates that made content faster to produce while keeping the brand visually consistent.

The system included educational posts, promotional graphics, designer spotlights, product showcases, community announcements, and interactive content designed to encourage comments and shares.

Reusable post formats for product discovery, community engagement, and brand consistency

Convention & Event Marketing

Reusable post formats for product discovery, community engagement, and brand consistency

What I designed

Convention posters and booth graphics
QR code posters for Instagram, Discord, reviews, and designer submissions
Product display cards and promotional print materials
Event announcement graphics for social media
Branded box/display materials for in-person presentation
Printed touchpoints to help move visitors from the booth to the website

MOCBoxing also needed physical promotional materials for conventions and in-person events, where people had to understand the brand quickly without the context of the website.

I created posters, QR code touchpoints, booth graphics, product display materials, and event announcement visuals designed to introduce MOCBoxing, promote key channels, and guide visitors towards the website, Instagram, Discord, product pages, and designer submission forms.

The focus was on making the brand easier to understand in a busy event environment, using clear messaging, visible calls to action, and physical materials that connected offline interest back to online engagement.

Outcome / Reflection

Key outcomes

Created reusable campaign formats for seasonal offers, sales, and product promotions
Built recurring social post templates for product highlights, LEGO facts, designer features, and community updates
Improved visual consistency across Instagram, Facebook, website banners, newsletters, and event materials
Helped make MOCBoxing’s offers, products, and designer partnerships easier to understand
Developed physical event materials that connected convention visitors back to online channels
Strengthened the brand’s ability to produce regular marketing content without starting from scratch each time

What I learned

How to design campaign systems rather than one-off graphics
How to balance brand consistency with variety across different types of content
How to make promotional graphics readable quickly across social and website formats
How visual design can support trust, product discovery, and community engagement
How to adapt one brand identity across digital, print, event, and partnership materials