Turning one-off marketing graphics into a repeatable campaign system
Primary impact
Campaign systems, social content, product promotion, event marketing
Client
Project Type
Brand support / Campaign design / Marketing assets
Role
Campaign design, visual systems, print design, content templates
MOCBoxing
MOCBoxing needed to regularly promote a growing product catalogue, designer community, seasonal offers and business updates across social media, email, its website and live events.
I developed reusable campaign formats, social content templates and physical marketing touchpoints that made promotions easier to produce, clearer to understand and more consistent across customer channels.
The marketing challenge
With new products, designers and categories regularly being added, MOCBoxing needed a practical way to highlight different parts of the catalogue without every campaign becoming a completely separate design project.
A large catalogue needed continual promotion
Promotions needed to be understood quickly
Seasonal sales, free-gift offers and product launches had to communicate the offer, featured product and next action within a few seconds across social feeds, website banners and email.
Regular content was taking too much manual effort
Product showcases, designer features, educational posts and community updates were recurring content needs. Creating every post from an empty canvas made consistent publishing harder to maintain.
Physical events needed to connect back to the business online
Convention visitors could see products in person, but the materials also needed to direct them towards the website, social channels, reviews and designer application process after leaving the booth.
Social Content System
Product discovery
Product-led posts helped customers explore a catalogue containing thousands of different designs. I developed formats for individual product features, themed selections, new arrivals and popular builds, giving the business more ways to highlight products beyond relying on customers to search for them directly.
Purpose: Introduce products and drive catalogue exploration
Reusable structure: Product image, name, key selling point and next action
Business value: Different products could be promoted using an established format rather than designing every post from scratch
Designer and community features
Educational and value-led content
Designer spotlights helped show the people behind the marketplace and gave creators an additional reason to promote their MOCBoxing collections. The format could be adapted for new designers, existing partners, ambassadors and community members.
Purpose: Build community and give creators greater visibility
Reusable structure: Designer introduction, selected work and relevant links
Business value: Supported designer relationships while creating content that could also be shared by the featured creator
Not every post needed to sell a product directly. Educational content, LEGO facts and customer guidance gave the audience useful or entertaining material while helping explain the wider world of MOCs and custom building.
Purpose: Educate, entertain and build familiarity
Reusable structure: Clear topic, accessible explanation and supporting visual
Business value: Gave the account a broader purpose beyond product promotion and supported customers who were unfamiliar with MOCs
Convention & Event Marketing
Convention materials designed to connect in-person audiences with MOCBoxing’s online channels.
What I designed
Convention posters and booth graphics
QR code posters for Instagram, Discord, reviews, and designer submissions
Product display cards and promotional print materials
Event announcement graphics for social media
Branded box/display materials for in-person presentation
Printed touchpoints to help move visitors from the booth to the website
Problem
Convention visitors had limited time to understand an unfamiliar business model in a busy physical environment.
Decision
I created a hierarchy of materials serving different distances and actions: a large banner for brand recognition, product cards for individual displays and QR posters for website visits, reviews, social channels and designer applications.
Effect
The booth gave visitors a clearer route from seeing physical products to continuing their interaction with MOCBoxing online.
What I delivered
Seasonal campaign formats
Product-promotion assets
Recurring social content categories
Designer spotlight formats
Website and email campaign graphics
Convention banners and booth graphics
QR posters and printed touchpoints
What changed
Marketing became easier to repeat
Campaign formats and recurring content categories provided a clearer starting point for future promotions, reducing the need to approach every asset as an unrelated design task.
Products and offers became easier to communicate
Clearer message hierarchy helped seasonal promotions, featured products and designer partnerships work across social posts, website graphics and supporting campaign materials.
Digital and physical marketing became more connected
Convention banners, product displays and QR touchpoints gave visitors clearer routes from in-person interest to MOCBoxing’s website, social channels, reviews and community pages.
The brand gained a broader working toolkit
Instead of relying only on individual promotional graphics, MOCBoxing gained adaptable formats that could support product launches, regular social content, seasonal campaigns and physical events.
Need a designer who can make your offer easier to understand, trust, and buy from?
I help ecommerce brands, startups, and small businesses turn messy ideas, products, and customer journeys into clearer websites, packaging, campaigns, and visual systems.
