About

Hi, I'm Callum!

A UK based designer, with 2.5 years of professional experience working on ecommerce platforms, product packaging, marketing and brand development.

Drop me an email with any questions or queries you have!

Ever since the young age of 8 years old I've wanted to become a designer, I've changed disciplines a lot in terms of aspiration but high school rooted my love for product systems and product design as a whole. The combination of creative thinking, drawing, and psychology research just itches a part in my brain.

Since then I've pushed myself more and more to get out there, meet some people and develop the necessary skills needed to become a designer. I've worked with several smaller clients who requested graphic design fixes, logo redesigns and even some marketing help before joining MOCBoxing as a freelance design consultant.

After nearly 3 years with MOCBoxing I've helped transform a company with a dream and no customers into a thriving online marketplace with a sense of identity in the LEGO community. We turned it from 0 customers to a handful a month in the matter of months all with some marketing tweaks and website overhauls.

Ways to work together

Ecommerce Website Improvements

Product & Packaging Presentation

Design Support for Small Businesses

Campaign & Marketing Assets

For businesses with a website that exists, but isn’t converting as well as it should.

Improve your website structure, product pages, navigation, and trust messaging so customers can browse, understand, and buy with less friction.

For products that need to look clearer, more premium, or easier to understand.

Design the physical and visual touchpoints around your product, from packaging and inserts to customer cards, flyers, and product presentation systems.

For businesses that need graphics and content systems to promote something properly.

Create campaign visuals, social content systems, promotional graphics, and marketing assets that make your brand feel more consistent and professional.

For people who don’t know exactly what they need yet, but know their business presentation needs work.

Flexible design support for small businesses that need help turning rough ideas, messy pages, or unclear product communication into something more polished and usable.

Design Philosophy

Architecture, at its best, is a dialogue between light, material, and human experience. I believe buildings should emerge naturally from their context, responding to the land, the climate, and the rhythms of daily life.

My design process begins with listening—to the site, to my clients' aspirations, and to the quiet requirements of function. Only then do forms begin to take shape, guided by principles of simplicity, honesty, and restraint.

I favor natural materials that age gracefully, daylight that changes with the hours, and spaces that encourage contemplation. The goal is never to impose, but to reveal what a place wants to become.