Hi, I'm Callum!

A UK based designer, with 2.5 years of professional experience working on ecommerce platforms, product packaging, marketing and brand development.

Drop me an email with any questions or queries you have!

About me

I’m a multidisciplinary designer based in Leeds, working across ecommerce, packaging, branding and campaign design. I help small businesses turn complicated ideas, products and customer journeys into clear, practical experiences that are easier to understand and more effective.

For the past three years, I’ve worked closely with MOCBoxing, supporting the business across its website, packaging, marketing and wider customer experience. My role has involved everything from restructuring a catalogue of thousands of products to designing packaging systems, campaign assets and resources that help customers feel more confident when buying.

I enjoy getting properly involved in a business, understanding how it operates and finding the areas where design can make a real difference. Rather than focusing only on how something looks, I aim to create thoughtful solutions that are useful, consistent and realistic for the business to maintain.

Ways to work together

Ecommerce Website Improvements

Product & Packaging Presentation

Design Support for Small Businesses

Campaign & Marketing Assets

For businesses with a website that exists, but isn’t converting as well as it should.

Improve your website structure, product pages, navigation, and trust messaging so customers can browse, understand, and buy with less friction.

For products that need to look clearer, more premium, or easier to understand.

Design the physical and visual touchpoints around your product, from packaging and inserts to customer cards, flyers, and product presentation systems.

For businesses that need graphics and content systems to promote something properly.

Create campaign visuals, social content systems, promotional graphics, and marketing assets that make your brand feel more consistent and professional.

For people who don’t know exactly what they need yet, but know their business presentation needs work.

Flexible design support for small businesses that need help turning rough ideas, messy pages, or unclear product communication into something more polished and usable.

Have a project that needs clearer design, better structure, or stronger presentation?

I work with small businesses, ecommerce brands, and product-led teams to improve how their products, services, and campaigns are presented — from websites and landing pages to packaging, print materials, and marketing assets.

Based in Leeds, United Kingdom

Callum Lonsdale

Ecommerce UX, product presentation, packaging, and campaign design for brands that need clearer customer experiences.

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