Turning custom brick kits into clearer, more complete physical products

Focus

QR inserts, product clarity, printed touchpoints, unboxing experience

Client
Project Type

Product & Packaging Design / Print Design

Role

Packaging design, visual design, content structure

MOCBoxing

MOCBoxing sells custom building kits made from individually sourced parts and third-party digital instructions. Without considered packaging, the finished order could feel more like a shipment of components than a complete customer product.

I developed retail packaging, bespoke commission boxes and printed instruction touchpoints that helped customers understand what they had purchased, access the next stage of the experience and receive something that felt more considered and collectible.

The Challenge

Box artwork and layout designed to give custom products a more finished, collectible feel while keeping key product details clear at first glance.

Retail packaging / display

01

I've created different boxes for different occassions, commissions, conventions, retail and each box was catered to different audiences.

Instruction & Customer Experience Materials

02

Goal

Improve the experience customers receive after purchasing.

My Contribution

  • QR instruction sheets

  • Thank-you inserts

  • Product information design

Outcome

Clearer customer journey and easier access to instructions.

Commission packaging

03

Goal

Create packaging for custom LEGO commissions that felt professional while remaining cost-effective.

My Contribution

  • Box design

  • Print assets

  • Structural concepts

  • Customer inserts

Outcome

More professional presentation and scalable fulfilment process.

Convention Marketing Assets

04

Goal

Create materials that attract attention and communicate key information quickly.

My Contribution

  • Posters

  • Banners

  • Flyers

  • Display materials

Outcome

Improved visibility and clearer messaging at events.

Need a designer who can make your offer easier to understand, trust, and buy from?

I help ecommerce brands, startups, and small businesses turn messy ideas, products, and customer journeys into clearer websites, packaging, campaigns, and visual systems.

Based in Leeds, United Kingdom

Callum Lonsdale

Ecommerce UX, product presentation, packaging, and campaign design for brands that need clearer customer experiences.

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