Selected Work

Case studies covering website structure, product communication, packaging, campaign assets, and customer-facing design systems.

Ecommerce UX & Marketplace Design

Improving the structure, navigation, product discovery, and trust-building sections of a Shopify ecommerce site with a large and complex product catalogue.

This case study covers how I helped make MOCBoxing easier to browse, understand, and buy from through clearer page structure, stronger product presentation, and more useful customer journeys.

Product & Packaging Design

Designing packaging, QR instruction cards, flyers, labels, and printed touchpoints that make physical products feel clearer, more complete, and easier to use.

This case study focuses on how packaging and product communication can support the customer experience before, during, and after an order arrives.

Brand & Campaign Design

Creating campaign visuals, social graphics, promotional assets, convention materials, and reusable content systems for ecommerce marketing.

This case study shows how I developed visual assets for launches, seasonal promotions, community updates, designer features, and event-based marketing.

Shopify UX

Product Discovery

Navigation

Trust Sections

Packaging

QR Inserts

Print Design

Social Graphics

Event Design

Visual Systems

Need a designer who can make your offer easier to understand, trust, and buy from?

I help ecommerce brands, startups, and small businesses turn messy ideas, products, and customer journeys into clearer websites, packaging, campaigns, and visual systems.

Based in Leeds, United Kingdom

Callum Lonsdale

Ecommerce UX, product presentation, packaging, and campaign design for brands that need clearer customer experiences.

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